The internal initiative has been many months in the making and includes a re-design of the company’s previous logo, an updated color scheme as well as a refined tagline: “Building Responsibly.”
The changeover applies to all Delphi Brand assets including vehicles, jobsite signage and field apparel as well as corporate ID, advertising, website and other marketing collateral.
COO, Keith Shaw added his comments. “Even more important than the new look is the emphasis on “Building Responsibly”. This is not just a tagline, it’s the way we try to do business every day. It speaks of the responsibilities we have, first and foremost to our clients, as well as to our architect partners, to our subcontractors, to safety and to stewardship of the environment. These are all responsibilities we take very seriously.”
Director or Marketing and Communications, Ed Smith, cited these improvements as an important part of Delphi’s overall Marketing efforts. “Delphi is fortunate to already be a known quantity among its many repeat clients and their direct referrals. But this strong, clear message and value proposition will help us better tell our story as we continue to reach new clients in diverse markets.”
Delphi Construction, Inc. has been providing comprehensive, multi-market construction management services throughout New England since 1992 with a focus on the markets of Healthcare, Assisted Living, Affordable Housing, Multi-Family Residential, Banking, Religious, Corporate, Education and Modular Construction.
Delphi employs nearly 80 full time personnel with offices in Waltham and Cape Cod Massachusetts.
Director of marketing and Communications
DELPHI NEW LOGO:
DELPHI OLD LOGO:
DELPHI HOMEPAGE SCREENSHOT
DELPHI VEHICLE GRAPHICS